August 19, 2021
New York, NY

Tapping Into Pent-Up Automotive Demand

Nobody, except maybe the writers of the 2011 movie “Contagion,” could have predicted what a worldwide pandemic might do to the global automotive market. But economists are betting on the beginning of a recovery in 2021. Multiple studies show that there is pent-up automotive demand. So how do automakers take advantage of that need and offer pricing, financing, vehicle options and a retail experience to get pandemic-weary customers over the finish line and behind the wheel?

For automotive industry marketers, engaging and converting consumers remains the tall order of the day, and at our ninth installment of this Marketing: Automotive conference, OEM marketers will gather to discuss these and other related topics for an information-packed two days.

Previous Marketing: Automotive Attendees

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Venue

Javits Center, New York City
655 W 34th St
Room 1E08-09 (2 escalators down from the main entrance level)
New York, New York, 10001

Located in Hell’s Kitchen, Manhattan, Jacob K. Javits Convention Center boasts a total area space of 1,800,000 square feet and has 840,000 square feet of total exhibit space. It is one of the busiest convention centers in the United States. Javits Center hosts events such as the New York International Auto Show and New York Comic Con. In the city that never sleeps, the Javits Center is the nexus of American pop culture, where some of the most iconic brands have unveiled their latest ideas and creations. It's where deals are made, products are launched and heroes are born.



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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.