Ted Boezaart
Moxie Interactive Vice PresidentTed is a VP, Account Director at Moxie Interactive, and runs the account for the Verizon Internet Sales and Operations segment. He previously worked at SapientNitro where he helped start the Mobile and Digital Display center. Over the past 7 years he has delivered mobile strategies and solutions to a number of Fortune 500 companies, including Verizon Wireless, Coca Cola, Harley Davidson, Chip Ganassi Racing, Target, Maybelline NY and The Hartford.
Meet Ted at:
Commerce Strategies For Smartphone and Tablet Behaviors
Date/Time: 9:00 AM
Research has shown that smartphones and tablets are used for researching but tablets are evolving to the desired purchase device. What are successful strategies for succeeding in this dual-device world, with many consumers owning both? Where is responsive design or a dual device approach called for? What types of advertising should be targeted to which device, since we all know that generic banner ads don’t cut it with mobile shoppers? How can ads provide relevance, context and timing along with high perceived customer value? This panel examines best practices for targeted advertising, including the role of in-app advertising and mobile website approaches, and identifies the device impact on commerce with best practices.
