Matt has a passion for working with teams of talented people to reinvent how we tell brand stories for our clients. He believes the greatest aspect of this business is the opportunity to be surrounded by others who are energetic, avid storytellers.
As the EVP, Director of Digital Integration at Trisect, he spearheads its evolving and quickly growing digital discipline, collaborating across all departments within the company to develop and execute digitally-focused, integrated platforms for the agency's clients.
Before joining Trisect, Matt was the VP, Director of Creative Innovation for Y&R, where he worked across all accounts in the Chicago office – and also collaborated on other WPP network projects.
Meet Matthew at:
Out and about: Targeting Mobile Consumers on The Move
Date/Time: 9:30 AM
Mobile shopping today is continuous and much of it starts at home, both on tablets and smartphones. The act starts with mobile research, which is never-ending, with the consumer tapping in and out of mobile throughout the day, whether at home, the office or anywhere in between. Location-based marketing has gotten more sophisticated with better targeting technologies to market to the right buyer in the right place at the right time. What elements can make it work? When the consumer is on the move, they are no longer detached from the purchase process and they can be reached almost anywhere. Do customers really want this?
