Christina Royster, Director of Engagement for Merrick Towle Communications, leads the agency’s integrated engagement efforts. Christina and her team of strategists create campaigns that ignite conversations between MTC’s clients and consumers of their brands utilizing a full spectrum of tools, tactics and technologies. A content strategy point of view (which always includes a social, local, mobile plan) reflects the natural progression in Christina’s 20 years of experience ranging from engaging audiences as an award-winning journalist, writing situation comedy in Hollywood, and serving as social marketing strategist in both for-profit and non-profit environments. However, Christina believes that a content strategy is only as good as the promotional plan behind it. For her, each campaign must answer two questions: How will we drive traffic? How will we capture and measure results?”
Meet Christina at:
The Ripple Effects of Social-Local-Mobile in An mCommerce World
Date/Time: 10:15 AM
With more consumers today being social, local and mobile, which has a measurable impact on commerce, merchants have to take a 360-degree approach to marketing – and listening. As friends, colleagues and even strangers trade product experiences over social networks, the effects can ripple through the entire product eco-system, from maker all the way through the selling channels. This panel delves into the ramifications of social and best practices to leverage it for successful mCommerce.
