James Citron

Outspoken President

James is widely regarded as one of the foremost experts on mobile video and MMS in the United States. He founded Mogreet in 2006, growing the company to become the leader in rich media messaging, and serving as CEO until its acquisition by Silver Lake Sumeru in 2013. James is a frequent speaker at major digital and mobile industry events, a published author and advisor to early-stage companies. James previously held senior roles with Avery Dennison and Deutsche Bank and is a graduate of Princeton University. Text "James" to 94444 (Msg/data rates may apply)

Meet James at:

NearBuy Marketing Triggers; Scan It, Snap It, Check In
Date/Time: 10:45 AM QR codes have been popping up everywhere, in magazines, on packaging and in stores, many now involving a one-tap purchase. It’s not about the trigger but about the engagement that it leads to. What are the best ways for sellers to engage via the scan or snap? What are the best uses for QR codes, SMS and MMS to engage for commerce? Can consumer decisions be swayed and what are the upselling opportunities? What insights can be gleaned by analyzing the data from these scanning and SMS activities? And what would cause barcode scanning to reach critical mass?

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