Rich Lesperance
Tecovas Chief Marketing OfficerRich Lesperance is Chief Marketing Officer at Tecovas, the leading direct-to-consumer western apparel and lifestyle brand based in Austin, Texas. He previously held CMO roles at online ticketing company Vivid Seats and resale apparel site Swap.com, as well as senior marketing roles at Grubhub, Walgreens, and Dell. For most of his career, Rich has focused on digital marketing and eCommerce, with a desire to disrupt the status quo. As CMO today Rich is most interested in taking the best of online and offline, direct and indirect, to build a more balanced and repeatable formula for success in DTC. Rich has an undergraduate degree from Northwestern and an MBA from the University of Michigan.
Meet Rich at:
Keeping Up with Shoppers: The Walgreens Approach
Date/Time: 9:00 AM
Mobile shopping is a continual process rather than one that is linear or sequential. Mobile consumers don’t go shopping, they are shopping, all the time no matter where they are. So how does a retailer keep up? By taking a customer-first approach, Walgreens jumped steps ahead of features such as mobile coupons by deploying in-store mapping, prescription bottle scanning for renewals and the ability to easily send photos to friends directly from their phones. Rich Lesperance, Walgreens’ Head of Digital Marketing and Emerging Media, shares his vision of the customer-centric approach to apps and where to go from here.
