Bringing more than 20 years of management and entrepreneurial experience in media and commerce technology and services, John is responsible for Catalina’s overall marketing initiatives. John joined Catalina through their acquisition of Modiv Media, the in-store mobile commerce pioneer, where he was SVP of Marketing. Through his innovation and leadership, John has been a driving force behind the growth, IPO, and sale of a half-dozen early-stage and high-growth companies including ATG (now Oracle), Gartner, NuMega (now Compuware), Factpoint (now GeoTrust), and Open Environment (now Borland). A frequent speaker in both technology and academia, John has spoken at SXSW, CTIA, MMA, PMA, FutureM, Harvard, Babson, and Boston College. John holds Bachelor Degrees in Marketing and Finance from Syracuse University.
Meet John at:
Driving The Consumer to Act: Group Buying, Coupons, Deals and Flash Sales, Oh My!
Date/Time: 11:30 AM
Incenting consumers to purchase quickly and more often has long been the goal of brands and retailers. Group buying via mobile is now allowing consumers to get the latest deals in the most convenient manner, with targeting by device. For action-creating innovations, deals via mobile are leading the way, even with brands like Starbucks through Groupon. This panel focuses on the innovation in methods of attracting customers both to get customers to purchase online immediately from where they are or lead them to a place to buy.
