Agenda

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Thursday, November 16

8:00 AM
Breakfast
8:45 AM
MCS
Bob Garfield, Co-Host, On The Media/Host, “The Genius Dialogues” 
Jerry Wind, The Lauder Professor Emeritus, Professor of Marketing, The Wharton School 
9:00 AM

Mr. Auletta will be interviewed by Jason Hirschhorn, CEO and Chief Curator of REDEF.
For 25 years, Ken Auletta has written the Annals of Communications for The New Yorker. Auletta has painstakingly documented the construction of media juggernauts, and his been steadily documenting their reconfiguration. He's the author of 11 books, 5 of the National Bestsellers. His 12th, To be published this spring, is about advertising and how the Media’s ATM is being disrupted. Not only does he know where the bodies are buried, he most likely knew the victims. 

Interviewee
Ken Auletta, Author, The New Yorker Annals of Communications 
Interviewer
Jason Hirschhorn, CEO & Chief Curator, REDEF 
9:30 AM
The President's "Enemy of the People" is enjoying unprecedented direct consumer support since the Trumpian right declared war on the press. Subscriptions are up not only at the usual mainstream media suspects - NY Times and WashPo but at a range of news, enthusiast, video and lifestyle brands. Quality control, curation, trust in accuracy are back in fashion...for now. But can civic participation and a spirit of support for independent media really scale and sustain beyond a bump?

Moderator
Ava Seave, Principal, Quantum Media, Adjunct Professor, Columbia Business School 
PanelistS
Jonathan Carson, President, Mic 
Trevor Kaufman, CEO, Piano 
Erin O'Mara, President, The Nation 
10:00 AM
What share of your revenue will come direct from consumers by 2022?
10:15 AM
You used to go to Blockbuster to pick up a movie. It was simple distribution.  Now, the content owner may also be the retailer.  The distribution platform may be the studio.  How do you market content? Are you selling entertainment to movie lovers or luring subscribers to a service? How do consumers find filmed entertainment they want to see? As skinny bundles join an array of still-new distribution channels, are consumers just getting confused, further fragment, any happier as a result? We explore whether retailers, studios or consumers really drive the marketplace now.
Moderator
Amy Jo Smith, President, The Digital Entertainment Group 
PanelistS
Sofia Chang, EVP, Worldwide Digital Distribution and Home Entertainment, HBO 
Andrea Downing, Co-President, PBS Distribution 
Adam Rockmore, SVP, Head of Marketing & Communications, Fandango 
10:45 AM
Is cable unbundling and cord-cutting a threat or opportunity?
11:00 AM
Coffee Break
11:30 AM
More than a decade after the invention of podcasting, and with the ascension of mobile, on-demand audio is finally showing its editorial impact, and in 2017 will generate $200 million in ad revenue. But that's still a big crowd sharing a small watermelon. But now along comes voice activation, promising an explosion in listenership. What will this mean for the established players, and for the dilettantes who podcast just because?
Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
PanelistS
Erik Diehn, CEO, Midroll Media 
Gina Garrubbo, President & CEO, National Public Media (NPM) 
12:00 PM
This is the year that major media woke up to the hard, cold reality of the digital media economy. Not only do two companies own the revenues and the growth curve, but neither duopolists even admit to being accountable as "media companies." Furthermore, ironically, publishers are hampered by antitrust legislation created as a check on media concentration. Should they seek an  exemption permitting them to bargain collectively with the titans?
Moderator
Jonathan Taplin, Author, Director Emeritus, USC Annenberg Innovation Lab 
PanelistS
Bettina Hein, Founder & CEO, Pixability 
Jason Kint, CEO, Digital Content Next 
Dan Lagani, President/CRO, Diply 
12:40 PM
What is the most effective media industry response to the duopoly trust?
1:00 PM
Lunch
1:10 PM
A Q&A with Bob Garfield, Preet will talk on such subjects of being a media start up at a counter-intuitive moment, Trump's anti-media rhetoric, being fired by Trump, his (ironic) pod-cast audience benefit from the Trump Bump and a prosecutor's view of the Trump investigations
Keynote
Preet Bharara, Distinguished Scholar in Residence, NYU School of Law 
1:45 PM
From Smart TVs to Wi-Fi-enabled home appliances to VR headsets, hardware is hoping to drive new consumer behaviors. But do manufacturers follow the market or lead it? And should media be following the tech innovators or wait for consumers to vote with their eyeballs? What next-gen platform development and testing makes business sense?
Interviewee
Tim Baxter, President & CEO, Samsung Electronics America 
Interviewer
Shelly Palmer, CEO, The Palmer Group 
2:15 PM
How are you funding next-gen platform development?
2:45 PM
More than a decade after the music industry took the first major hit from digital disruption, the streaming economy appears to have resurrected sustainable models for a broader range of artists and even labels. Is this Phoenix a good omen for the ashes of other media businesses? Is paid aggregation across video, film, TV, even magazines and newspapers the way forward?
Moderator
Jason Flom, CEO, Lava Records, Lava Music Publishing 
PanelistS
Susan Panico, SVP, Strategic Solutions, Pandora 
Blake Sabatinelli, General Manager, Newsy 
3:15 PM
Is paid aggregation a sustainable business model for media partners?
3:45 PM
Coffee Break
4:00 PM
We end the Summit exploring several emerging business, media and consumption models. ProPublica has risen to prominence combining a non-profit business model with editorial partnerships with legacy content institutions. Meanwhile Audm is building a premium on-demand audio subscription business leveraging traditional long-form magazine content.
Christian Brink, Co-Founder, Audm 
Richard Tofel, President, ProPublica 
4:30 PM
Parting Thoughts
4:45 PM
Cocktail Party