Agenda

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Thursday, November 16

8:00 AM
Breakfast
8:45 AM
Bob Garfield, Founder, Media Future Summit 
Jerry Wind, The Lauder Professor Emeritus, Professor of Marketing, The Wharton School 
9:00 AM

Mr. Auletta will be interviewed by Jason Hirschhorn, CEO and Chief Curator of REDEF.
For 25 years, Ken Auletta has written the Annals of Communications for The New Yorker. Auletta has painstakingly documented the construction of media juggernauts, and his been steadily documenting their reconfiguration. He's the author of 11 books, 5 of the National Bestsellers. His 12th, To be published this spring, is about advertising and how the Media‚Äôs ATM is being disrupted. Not only does he know where the bodies are buried, he most likely knew the victims. 

Jason Hirschhorn, CEO & Chief Curator, REDEF 
9:30 AM
The President's "Enemy of the People" is enjoying unprecedented direct consumer support since the Trumpian right declared war on the press. Subscriptions are up not only at the usual mainstream media suspects - NY Times and WashPo but at a range of news, enthusiast, video and lifestyle brands. Quality control, curation, trust in accuracy are back in fashion...for now. But can civic participation and a spirit of support for independent media really scale and sustain beyond a bump?

Jonathan Carson, President, Mic 
10:00 AM
What share of your revenue will come direct from consumers by 2022?
10:15 AM
If ESPN is suffering the convulsions of audience fragmentation, cord cutting and skinny re-bundling, is the rest of cable far behind? Is the MVNO bundling model worth saving? And what of the sports networks? Will they disintermediate broad/cablecasters altogether?
Moderator
Amy Jo Smith, President, The Digital Entertainment Group 
PanelistS
Sofia Chang, EVP, Worldwide Digital Distribution and Home Entertainment, HBO 
Andrea Downing, Co-President, PBS Distribution 
Adam Rockmore, SVP, Head of Marketing & Communications, Fandango 
10:45 AM
Is cable unbundling and cord-cutting a threat or opportunity?
11:00 AM
Coffee Break
11:30 AM
More than a decade after the invention of podcasting, and with the ascension of mobile, on-demand audio is finally showing its editorial impact, and in 2017 will generate $200 million in ad revenue. But that's still a big crowd sharing a small watermelon. But now along comes voice activation, promising an explosion in listenership. What will this mean for the established players, and for the dilettantes who podcast just because?
Erik Diehn, CEO, Midroll Media 
Gina Garrubbo, President & CEO, National Public Media (NPM) 
12:15 PM
This is the year that major media woke up to the hard, cold reality of the digital media economy. Not only do two companies own the revenues and the growth curve, but neither duopolists even admit to being accountable as "media companies." Furthermore, ironically, publishers are hampered by antitrust legislation created as a check on media concentration. Should they seek an exemptorust exemption permitting them to bargain collectively with the titans?
Jason Kint, CEO, Digital Content Next 
Jonathan Taplin, Author, Director Emeritus, USC Annenberg Innovation Lab 
12:40 PM
What is the most effective media industry response to the duopoly trust?
1:00 PM
Lunch
1:10 PM
A Q&A with Bob Garfield, Preet will talk on such subjects of being a media start up at a counter-intuitive moment, Trump's anti-media rhetoric, being fired by Trump, his (ironic) pod-cast audience benefit from the Trump Bump and a prosecutor's view of the Trump investigations
1:45 PM
From Smart TVs to Amazon Echo to VR goggles, hardware is hoping to drive new consumer behaviors. But do manufactures follow the market, or lead it? And should media be following the tech innovators or waiting for consumers to vote with their eyeballs? What next-gen platform development and testing makes business sense?
Tim Baxter, President & CEO, Samsung Electronics America 
2:15 PM
How are you funding next-gen platform development?
2:45 PM
More than a decade after the music industry took the first major hit from digital disruption, the streaming economy appears to have resurrected sustainable models for a broader range of artists and even labels. Is this Phoenix a good omen for the ashes of other media businesses? Is paid aggregation across video, film, TV, even magazines and newspapers the way forward?
Moderator
Jason Flom, CEO, Lava Records, Lava Music Publishing 
PanelistS
Danielle Lee, Global VP, Partner Solutions, Spotify 
Adam Symson, President & CEO, E.W. Scripps Company 
3:00 PM
Coffee Break
3:15 PM
Despite systemic woes from digital disruption, some companies are succeeding like Washington Post, Quartz, Disney, and Meredith among others. What lessons can be learned from their success?
4:00 PM
Parting Thoughts
4:15 PM
Cocktail Party