Agenda


8:45 AM  Opening Remarks: Welcome to 2023.  Bob Garfield

9:00 AM  Keynote

9:30 AM  Who Opoly?           

In 2018, an unprecedented percentage of revenue and market power was concentrated in two mammoth companies. Media partners had been exploited, diminished, reneged upon and sent on various wild goose chases by unilateral  actions of the duopoly. Consumers saw their data commodified and mishandled, their privacy endangered. But then things changed. Legislation, litigation, regulation (or merely the threat thereof) triggered the break-up of Google and Facebook.  Or perhaps, under duress, self-determined radical shifts in their business models.  How did it happen? What does the new landscape look like?

10:15 AM  Action Committee

11:00 AM  Coffee Break

11:30 AM  Blockchain: Fixing What the Internet Broke

Whatever the immediate prospects for blockchain-based digital infrastructures, the concepts behind a distributed ledger technology invite us to imagine very different models for the media ecosystem addressing many of the problems the Internet created in the first place. We explore a world in which blockchain enables new ways of distributing, monetizing and tracking copyrighted content that shifts power back to media owners. Does it help disintermediate the “platform” disintermediators? Does it create a token economy based on cryptocurrency or attention credits? Does it cleanse the ad supply chain of fraud and heavy, costly ad-tech middlemen? Who benefits? Who loses?

12:15 PM  Action Committee

Resolved: Media companies should be testing blockchain-based relationships with both consumers and advertisers and as an industry push partners towards these technologies.
They are a good bet for media's future.

1:00 PM  Lunch

2:00 PM  
Presentation: “In the Beginning, There Was PBS”:
Noblesse Oblige as a Business Model

In the two decades of chaos spawned by fragmentation and ad avoidance, the only two constants were 1) the failure of advertising revenue to profitably sustain the media economy, and 2) the gradual increase in and dependence on philanthropy to underwrite content. By 2023, individual donations and institutional grants have become a societal norm, a tithing representing 10% of all media revenue, and therefore nearly the entirety of sector profitability.  In addition, billionaire owners, with various motives, have become the New Press Barons, willing to sacrifice profits altogether for political influence or pure public good.

2:20 PM  Taking Control of the Attention Economy: Getting Beyond Last Impressions

It is 2023. The impression-based media economy is dead, a relic of pre-digital mass media. Attention, not impressions or hits, is the currency. But how is it measured, tokenized and sold? Does it mean more click-bait, or less? Does it save the advertising industry? Does it protect publishers? Does it put power in the hands of the audience? What is the real market value of the focus consumers bring to media experiences. What does a fairly valued attention economy really look like?

3:15-4:00 PM: Action Committee

Resolved: Media companies need to wean advertisers away from impression-based models in their partnerships and redefine media value in an attention marketplace.

4:00 PM  Closing Remarks: Introducing the Purple Project for Democracy

4:15 PM  Cocktails










Our Programming Committee is working on putting together the agenda with the latest topics. Please check back on the site often for real-time updates on session details and speaker line-up!

Meanwhile you can take a peek at the Previous Event's Agenda.

Previous Event Agenda
Media Future Summit: Nov 2017

8:00 AM Breakfast
8:45 AM Welcome and Opening Remarks
MC
Bob Garfield , Co-Host, On The Media/Host, “The Genius Dialogues”
Jerry Wind , The Lauder Professor Emeritus, Professor of Marketing, The Wharton School
9:00 AM Morning Keynote: The Story So Far: A Conversation With Ken Auletta

Mr. Auletta will be interviewed by Jason Hirschhorn, CEO and Chief Curator of REDEF.
For 25 years, Ken Auletta has written the Annals of Communications for The New Yorker. Auletta has painstakingly documented the construction of media juggernauts, and his been steadily documenting their reconfiguration. He's the author of 11 books, 5 of the National Bestsellers. His 12th, To be published this spring, is about advertising and how the Media’s ATM is being disrupted. Not only does he know where the bodies are buried, he most likely knew the victims. 

Interviewee
Ken Auletta , Author, The New Yorker Annals of Communications
Interviewer
Jason Hirschhorn , CEO & Chief Curator, REDEF
9:30 AM The "Trump Bump": Blip or Trajectory?

The President's "Enemy of the People" is enjoying unprecedented direct consumer support since the Trumpian right declared war on the press. Subscriptions are up not only at the usual mainstream media suspects - NY Times and WashPo but at a range of news, enthusiast, video and lifestyle brands. Quality control, curation, trust in accuracy are back in fashion...for now. But can civic participation and a spirit of support for independent media really scale and sustain beyond a bump?

Moderator
Ava Seave , Principal, Quantum Media, Adjunct Professor, Columbia Business School,
Panelist
Jonathan Carson , President, Mic
Trevor Kaufman , CEO, Piano
Erin O'Mara , President, The Nation
10:00 AM Sub-Committee Discussion and Report

What share of your revenue will come direct from consumers by 2022?

10:15 AM Hey, Who's Running This Marketplace?

You used to go to Blockbuster to pick up a movie. It was simple distribution.  Now, the content owner may also be the retailer.  The distribution platform may be the studio.  How do you market content? Are you selling entertainment to movie lovers or luring subscribers to a service? How do consumers find filmed entertainment they want to see? As skinny bundles join an array of still-new distribution channels, are consumers just getting confused, further fragment, any happier as a result? We explore whether retailers, studios or consumers really drive the marketplace now.

Moderator
Amy Jo Smith , President, The Digital Entertainment Group
Panelist
Sofia Chang , EVP, Worldwide Digital Distribution and Home Entertainment, HBO
Andrea Downing , Co-President, PBS Distribution
Adam Rockmore , SVP, Head of Marketing & Communications, Fandango
10:45 AM Sub-Committee Discussion and Report

Is cable unbundling and cord-cutting a threat or opportunity?

11:00 AM Coffee Break
11:30 AM Can You Hear Us Now?: 50,000 Podcasts In Search of a Business

More than a decade after the invention of podcasting, and with the ascension of mobile, on-demand audio is finally showing its editorial impact, and in 2017 will generate $200 million in ad revenue. But that's still a big crowd sharing a small watermelon. But now along comes voice activation, promising an explosion in listenership. What will this mean for the established players, and for the dilettantes who podcast just because?

Moderator
Steve Smith , VP, Editorial Director, Events, MediaPost
Panelist
Erik Diehn , CEO, Midroll Media
Gina Garrubbo , President & CEO, National Public Media (NPM)
12:00 PM Anti-Antitrust: Dueling With The Duopoly

This is the year that major media woke up to the hard, cold reality of the digital media economy. Not only do two companies own the revenues and the growth curve, but neither duopolists even admit to being accountable as "media companies." Furthermore, ironically, publishers are hampered by antitrust legislation created as a check on media concentration. Should they seek an  exemption permitting them to bargain collectively with the titans?

Moderator
Jonathan Taplin , Author, Director Emeritus, USC Annenberg Innovation Lab
Panelist
Bettina Hein , Founder & CEO, Pixability
Jason Kint , CEO, Digital Content Next
Dan Lagani , President/CRO, Diply
12:40 PM Sub-Committee Discussion and Report

What is the most effective media industry response to the duopoly trust?

1:00 PM Lunch
1:10 PM Lunch Keynote: Preet Bharara, Distinguished Scholar in Residence, NYU School of Law

A Q&A with Bob Garfield, Preet will talk on such subjects of being a media start up at a counter-intuitive moment, Trump's anti-media rhetoric, being fired by Trump, his (ironic) pod-cast audience benefit from the Trump Bump and a prosecutor's view of the Trump investigations

Keynote
Preet Bharara , Distinguished Scholar in Residence, NYU School of Law
1:45 PM Connected Gear Solutions: The Risk and Reward of Exploring New Mediums

From Smart TVs to Wi-Fi-enabled home appliances to VR headsets, hardware is hoping to drive new consumer behaviors. But do manufacturers follow the market or lead it? And should media be following the tech innovators or wait for consumers to vote with their eyeballs? What next-gen platform development and testing makes business sense?

Interviewee
Tim Baxter , President & CEO, Samsung Electronics America
Interviewer
Shelly Palmer , CEO, The Palmer Group
2:15 PM Sub-Committee discussion and Report

How are you funding next-gen platform development?

2:45 PM Stream Me A Sustainable Future

More than a decade after the music industry took the first major hit from digital disruption, the streaming economy appears to have resurrected sustainable models for a broader range of artists and even labels. Is this Phoenix a good omen for the ashes of other media businesses? Is paid aggregation across video, film, TV, even magazines and newspapers the way forward?

Moderator
Jason Flom , CEO, Lava Records, Lava Music Publishing
Panelist
Susan Panico , SVP, Strategic Solutions, Pandora
Blake Sabatinelli , General Manager, Newsy
3:15 PM Sub-Committee Discussion and Report

Is paid aggregation a sustainable business model for media partners?

3:45 PM Coffee Break
4:00 PM New Models and Modes

We end the Summit exploring several emerging business, media and consumption models. ProPublica has risen to prominence combining a non-profit business model with editorial partnerships with legacy content institutions. Meanwhile Audm is building a premium on-demand audio subscription business leveraging traditional long-form magazine content.

Christian Brink , Co-Founder, Audm
Richard Tofel , President, ProPublica
4:30 PM Parting Thoughts
4:45 PM Cocktail Party

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