Overview

If 2017 has proven one thing so far, not only is automation here to stay, increasingly, it’s the order of the day: from the availability of programmatic inventory across nearly all media channels and platforms, to the layering in of AI/bots, machine learning and other forms of algorithm-driven automation, media buying, planning, strategy and execution are only becoming more and more…programmatic.

Even as humans empower machines to innovate in ways never seen before, at the same time, machines have amplified human interaction via social media platforms, which have given rise to new marketing mediums like influencer marketing. And yet, even as thousands of brands team up with influencers and other advocates to engage audiences across their social channels, marketers are struggling to value the impact of these relationships. Can machines help brands solve the influencer ROI puzzle, too?

At OMMA LA, we examine how dueling, burgeoning marketing techniques are being driven by machine learning and fighting for marketer dollars and attention. We ask whether automation is really starting to deliver the better marketing future it promises across platforms, while putting into context advertising’s universal truth: that automation means nothing without compelling storytelling. We also examine the maturation of influencer marketing, and ask whether machines can help marketers evaluate the impact of influence on social media.

Join us, as we explore: 

  • Whether robots can fix programmatic creative and solve influencer ROI
  • How to evaluate influencer marketing campaigns and what really drives influence
  • How media agencies are already testing and learning from AI
  • The birth of Voice computing and image recognition search
  • How to choose the right AI partners for your brand