Jeff Suhy

Mod op President and Partner

As President and Partner at mod op, Jeff is responsible for building the strategic function at mod op from the ground up. He oversees all brand, digital, media and interactive operations for the agency. His breadth and depth of experience across the advertising, music and technology industries provides a unique creative insight into building cohesive digital narratives for some of the world’s top brands including, Belvedere Vodka, Sony Pictures Entertainment, Nike and Ubisoft.
Jeff began his career in the music industry working his way up at A&R and promoted to Vice President while representing top artists such as Soundgarden. As the music industry experienced radical change with the advent of streaming music, Jeff launched Nine Systems, a technology company dedicated to developing software platforms for entertainment companies. In 2006, Nine Systems was acquired by Akamai Technologies, one of the world's largest content delivery network providers for media and software delivery.  
With a unique hybrid of entertainment and technology experience, Jeff joined Zoic in 2009 to help media companies solve the riddle of how to market to consumers in the digital media era. Jeff worked with advertising agencies and gaming clients to build meaningful online media experiences.  

Jeff is a hobbyist to no end. He spends his time designing and building (award-winning) furniture and homes, cycling across Europe and enjoying classic cars.

Meet Jeff at:

Discussion: How to Evaluate Influencer Campaigns
Date/Time: 11:00 AM

If content really is king, then the future may belong to influencers, the 3 percent or so of social media users who move 90 percent of the conversation on Facebook, Instagram, Twitter, Snapchat, et al. According to eMarketer, half of marketers will increase spending with influencers in 2017, but the question of how to evaluate these relationships still looms, as brands struggle to measure impact and ROI. What are these partnerships worth today, how are brands determining what success really means? What aspects of influencer data collection and analysis can be amplified by AI/machine learning to eventually solve the ROI puzzle?

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