Steve Abraham

MediaCom LA EVP, Managing Director

Steven Abraham is an accomplished media professional with over 25 years of experience in the media and entertainment industry. Steven encourages an idea-based, entrepreneurial spirit among his team. It’s this leadership style that has grown the LA office from 6 employees to more than 60 in just 5 years. The growth came from new business wins including Sony PlayStation, Pokémon and Ring, the latter a significant disruptor in home security and the Internet of Things.

Prior to joining MediaCom, Steven worked at Universal Pictures as the Senior Director of Media and Advertising. Steven began his career as a Media Director in the Milan office of MEC, a GroupM company.

In 2016, he was one of Adweek’s inaugural LA Media All-Stars.

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Discussion: How to Evaluate Influencer Campaigns
Date/Time: 11:00 AM

If content really is king, then the future may belong to influencers, the 3 percent or so of social media users who move 90 percent of the conversation on Facebook, Instagram, Twitter, Snapchat, et al. According to eMarketer, half of marketers will increase spending with influencers in 2017, but the question of how to evaluate these relationships still looms, as brands struggle to measure impact and ROI. What are these partnerships worth today, how are brands determining what success really means? What aspects of influencer data collection and analysis can be amplified by AI/machine learning to eventually solve the ROI puzzle?

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