Pam Scheideler

Deutsch Los Angeles Chief Digital Officer

With more than 20 years of hands-on experience building brands, Pam Scheideler drives creative technology innovation for Deutsch’s Los Angeles office. As Chief Digital Officer, she looks for opportunities for product service development for clients. Pam’s combination of deep tech acumen and product design has brought ideas to life that not only drive business, but create a halo of innovation and progress for companies like VW, Taco Bell and Target, among others.

In 2016, Pam was recognized as one of Business Insider’s Most Creative People in Advertising and one of the Top Women in Digital by Cynopsis Media. In 2015, she was given The Innovator Award by The Internationalist. Pam serves on prominent industry juries, including the One Show, and her work has been recognized with multiple Titanium and Grand Prix Lions at Cannes.

Prior to Deutsch, Pam held senior-level positions at Google Creative Labs, JWT New York and Crispin Porter + Bogusky. She is also a founding partner of interactive production company, Fuego5.  

Meet Pam at:

Panel: Voice Computing and the Rise of Service
Date/Time: 3:45 PM

Though Apple’s virtual assistant Siri may be approaching its sixth birthday, innovation in voice computing in 2017 has been driven by Amazon’s two-year-old Echo, and its voice operating system Alexa, for which brands, agencies and other third parties can create “Skills” to engage this rapidly growing user base. And with the recent debuts of the Echo Look and Echo Show, Alexa’s scope now includes the camera, too, as well as the microphone. How are early adopters innovating on the Alexa platform? What have they learned from trials with Alexa Skills? How does camera functionality enhance what third parties can do? Further afield, does the rise of virtual assistants come at the expense of other media? Why search for products and services when virtual assistants can provide service based on preferences?

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