Anne-Marie Schaffer

PHD President

Anne-Marie leads PHD’s west coast offices in Los Angeles and San Francisco. She is a ball of energy and a fearless leader who runs at every challenge. She is a media geek, marketing maven, lover of all things new, old and re-imagined.

However you want to describe Anne-Marie, in the end, she loves helping clients migrate through the ever evolving media landscape and finding new ways to connect brands with consumers in an exciting and demonstrable way.

An executive with established management experience in advertising, marketing, communications, business development and brand launch/revitalization. Anne-Marie is an innovator who is highly skilled in leading the development of integrated media strategies and multi-platform marketing opportunities that include digital and social platforms, search, and many forms of audience based buying, as well as creative uses of traditional media, methodologies and media mix modeling. She and her team have been recognized with four Cannes Media Lion finalist awards. But while awards are great, it's the business results for her clients that matters most.

Meet Anne-Marie at:

Panel: This is Not a Fad: AI and Your Agency
Date/Time: 1:45 PM

As brands experiment with the bot offerings of IBM, Facebook and Google, media agencies and marketing cloud providers are investing in AI-driven capabilities of their own to streamline clients’ marketing and advertising operations. While few brands have handed their buying operations over to these AI-powered platforms entirely, the early results are absolutely astounding. This is not a fad; so, what does the rapid evolution of AI herald for media agencies? Will it force them to compete more directly with big consultancies, marketing tech cloud providers and other third party vendors? What’s really at stake here, and who is best positioned to win the arms race?

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