Zach Glass

RED Interactive Agency VP of Digital Advertising & Social

Zach Glass is RED Interactive Agency's VP, Digital Advertising & Social. He has over a decade of advertising experience in roles spanning account management, production, design, development, and even academic research. 
In his current position he provides strategic leadership for the digital advertising and social teams, manages day-to-day operations, provides creative oversight, drives technological initiatives, and builds client relationships—on accounts including Netflix, ESPN, Anheuser-Busch, Under Armour, AMC, and Disney.

Meet Zach at:

Panel: Can Robots Fix Programmatic Creative?
Date/Time: 9:15 AM

The technology behind programmatic advertising is improving all the time. Add bots to the stack and suddenly campaigns are learning how to target, test and optimize on the fly, at scale, and in real-time. While advancements automated marketing should be game-changers for brands, the fact remains that technology can’t do everything. Only humans can turn stacks of laser-targeted tech into a conduit for richer customer relationships by creating stories that appeal to real people. After all, humans still interpret context better than robots—at least for now.

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