Maria Sipka

Linqia Co-founder and Chief Evangelist

Recognized as one of the leading women in technology by Forbes, Maria Sipka is the co-founder and Chief Evangelist of Linqia, the first performance-based influencer marketing platform. Linqia helps over 250 leading national brands and their agencies drive concrete business results from their influencer marketing programs, including including Black & Decker, Gerber, JP Morgan Chase, Kimberly Clark, NBC, Nestle, Nickelodeon, Purina, Samsung, Unilever, Viacom and Walmart.  Prior to Linqia, Maria was the founding COO at XING, Europe‚Äôs leading business network, exiting shortly after its IPO. She also founded the content marketing agency Cherry Communications at age 18 and grew the agency to be one of the most respected consultancies in Australia.

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Discussion: How to Evaluate Influencer Campaigns
Date/Time: 11:00 AM

If content really is king, then the future may belong to influencers, the 3 percent or so of social media users who move 90 percent of the conversation on Facebook, Instagram, Twitter, Snapchat, et al. According to eMarketer, half of marketers will increase spending with influencers in 2017, but the question of how to evaluate these relationships still looms, as brands struggle to measure impact and ROI. What are these partnerships worth today, how are brands determining what success really means? What aspects of influencer data collection and analysis can be amplified by AI/machine learning to eventually solve the ROI puzzle?

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