Jim Sterne

Digital Analytics Association Co-Founder

Jim Sterne is an international consultant focused on measuring the value of digital marketing for creating and strengthening customer relationships since 1993. Sterne has written 12 books on using technology for marketing, produces the eMetrics Summits and is co-founder of the Digital Analytics Association. His latest books are "The Devil's Data Dictionary: making Fun of Data" and “Artificial Intelligence for Marketing: Practical Applications.”

Meet Jim at:

Panel: Can Robots Fix Programmatic Creative?
Date/Time: 9:15 AM

The technology behind programmatic advertising is improving all the time. Add bots to the stack and suddenly campaigns are learning how to target, test and optimize on the fly, at scale, and in real-time. While advancements automated marketing should be game-changers for brands, the fact remains that technology can’t do everything. Only humans can turn stacks of laser-targeted tech into a conduit for richer customer relationships by creating stories that appeal to real people. After all, humans still interpret context better than robots—at least for now.

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