After Ad-Tech: Capturing the Marketing, Media (and Ad) Opportunities of 2021
Sure, the entire media and marketing economy is in “crisis.” Media business models are imploding. Ad-tech is stalling. Media buying complexity is stifling. Privacy is compromised. Advertising effectiveness, the agency model itself, struggle to prove themselves.
But what comes out the other end of these crises? What shape and character should and could the media landscape of 2021 take?
For a day, Mediapost engages the marketing, agency, content and tech worlds to peer beyond au courant hand wringing and imagine advertising five years out. How will the tech, the industries, the business and consumer relationships evolve?
More to the point, what are the real opportunities in a marketing economy that surely will – must – change radically in the next few years?
Previous attendees include:
Conference Content Programmer"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com
"The OMMA events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
Carri Lukasik, Marketing Manager, Disney Store
“This OMMA event had the top talent talking about the most relevant topics in the industry today. It was a phenomenal opportunity to hear about the newest things within the space and to network with some of the brightest minds in the business.”
Kristina Simpson, Senior Marketing Associate, eBay
“The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on. Anybody who is anybody in the media business are at these events.”
Brian J. Quinn, Chief Revenue Officer, Triad Retail Media
"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting. Great events!"
JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA
“The OMMA conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next. The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Ian Schafer, Founder & CEO, Deep Focus
"The OMMA Conferences continue to deliver insights and fascinating cases from those on the leading edge of their craft. Whether you are an expert or a novice these events are a terrific investment in ensuring you up to date on the latest dimensions of the business."
Tony Jarvis, Research Architect, Olympic Media Consultancy