Alan ChapellChapell & Associates Principal
Alan Chapell is an attorney and industry analyst focusing on privacy within the interactive media and technology landscape. After several years at a DM agency, Chapell took a five month sabbatical in Mumbai to write music jingles for Indian TV (which seemed like a great idea at the time). After returning from India, Chapell moved to New York and to Jupiter Research. Chapell founded Chapell & Associates in October of 2003. Since then, his firm has helped over 100 media and technology companies craft their privacy and data strategy. Chapell graduated from the University of Connecticut and Fordham University School of Law, is a member of the New York bar, and is a Certified Information Privacy Professional. When not advising companies on privacy, Chapell enjoys playing music.
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Presentation: 2021: The Year it all Comes Together for Digital
Date/Time: 2:00 PM
2021 is the year digital media turns 25. Will it be cause for celebration, or will we all be looking back fondly on our industry's kinder, gentler days? Digital Media Analyst and Futurist Alan Chapell takes a look at several current trends and predicts how they play out over time, including: permission marketing, click-bait publishing and consumer privacy perceptions.
Panel: The Data-Driven Consumer: Imagining An Opt-In Ad Economy of 2021
Date/Time: 3:45 PM How long has the industry been assuring consumers that tracking their online behaviors, preferences, personae and compromising their privacy gives them more relevant and better advertising and better media? But has it…really? Maybe users are blocking ads because the purported value exchange of advertising is invisible at best, laughable at worst. This panel explores the possibility of data collection becoming an opportunity for media and advertisers to reset the relationship. Will the media of 2021 need to better leverage opt-in relationships where the exchange of data for content is more transparent, clearly beneficial to the consumer and under her control? As content and data diffuses into the Internet of Things, especially, won’t permission-based marketing relationships become pretty much required. Why wait to figure out how this all will work?