Ronald Wagner has been an operating executive within the online marketing services space since 1993. He was founder and CEO of Ironlight Digital, one of the nation’s first pure interactive agencies, which he sold to Publicis. Subsequently, Ronald has held C-level leadership roles in a few leading San Francisco Bay Area customer acquisition and conversion-focused interactive agencies, most notably Berkeley-based Clear Ink. Ronald was also President of PartnerWeekly, a performance-based marketing firm, where he increased annual revenues to over $100MM within the financial services sector. Ronald is currently on the board of a private consumer products company, and on the Board of Directors of a NASDAQ-traded mobile marketing firm.
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Panel: Near Future of Online Response Investment
Date/Time: 12:15 PM
As direct response continues to be a very significant part of the overall online or digital marketing spend for brands worldwide, companies throughout this ecosystem continue to grow and scale, and others sprout up to take advantage of the massive opportunity. This, and the natural maturation of the space, has resulted in a healthy number of newsworthy transactions, with more to come. Our panelists, experts in each part of the transaction process, will weigh in on the trends that are creating value in the response space and how this will affect marketers. They will share their vision for the near future: what types of companies will be bought, which will be buyers, and WHY!
