Riding The Third Wave Of Social
In just a few short years social platforms have evolved from shared posts to paid ad vehicles and now to a universe of multimedia platforms that are defined by image, video and mobility. At OMMA Social we explore how marketers are leveraging and managing this explosion of innovation. Facebook and Twitter are rolling out new user features and ad opportunities, from video to new ad units. Which are worth trying? Instagram quickly has become the mobile social juggernaut, but how can marketers harness image and video feed to best effect? And all social channels, from Snapchat to Facebook Messenger, are flexing their muscles as polished media redistribution platforms. How do sponsorships and brand messages fit into this new age newsstand?
We will explore:
Which new features from the major platforms are getting traction and proving effective
Leveraging the visual nomenclature of the post-text feed environment
Partnering with media companies to gain social reach
Influencers 2.0 – what are they really worth?
Welcome to social’s third wave. Where do you catch it?
OMMA Social 2016 attendees include:
Video from the last OMMA Social
Conference Programming Chair
Ross Fadner, Director, Event Programming, MediaPost
What To Expect
* Hear from the top names in social and online advertising as they share the secrets of connecting with consumers using social media and marketing.
* Gain indispensable knowledge and insight into emerging social media and trends within the field.
* Discover today’s best practices for online marketing and advertising using social media.
* Network with key social media pros, brand marketers, and agency executives.
* Follow highly specialized sessions on how to utilize social media sites, how to pick the right social channels for individual strategies, how to pick a social monitoring service, and more.
What Previous Attendees Are Saying
"I wanted to drop a note and let you know that I thought MediaPost's 2013 OMMA Social content was some of the best I've seen in the past two years at SXSW. Thank you for allowing me to be a part of your day and conference."
Dan Clifford, Vice President, Marketing, Victoria's Secret
"OMMA is the TED of social media and contemporary marketing topics."
Homero Miranda, Digital Analytics, Carat
"I enjoyed everything about the show. Keynote speakers, panels, learning how people are using social media for e-commerce - all great."
Corri Reichert, Media Manager, Pizza Hut, Inc.
"OMMA keeps me in the loop. I would recommend that anyone who wants a future in advertising attend OMMA Social."
Suzanne Sanders, Redwood Empire Stereocasters
"OMMA Social brought together some incredibly bright minds for a day filled with useful insights, keen observations and most importantly, real world examples of Social Media success. Highly recommended for anyone involved in Social Media... and who isn’t?"
Frank Neill, Director, Business Development, Realtime Media
“Great event! Well worth the time and investment. The content was up-to-date, fresh, and extremely insightful - the panelists were enthusiastic in their discussions and knowledgeable on a variety of subjects. Stand-out event – look forward to next year!”
Michael Deichmiller, Media Manager, Butler/Till Media
“The caliber and level of speakers was TOP NOTCH at this event. Very happy I attended."
Janet Driscoll Miller, President & CEO, Search Mojo
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
Kevin Klein, Sr. Marketing Manager, Global Display, Amazon.com
"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting. Great events!"
JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA
“The OMMA conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next. The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Ian Schafer, Founder & CEO, Deep Focus