Mitch Oscar

US International Media Programmatic TV Strategist

Meet Mitch at:

The Bean Counters
Date/Time: 3:45 PM

Who is doing what on which devices? Tablet habits are evolving as quickly as consumers discover new uses for their new best friend. Now that media and marketers are chasing new levels of content engagement, second screen rituals and t-commerce, what patterns are emerging to surprise us in 2012? And after this holiday, the market added at least two credible iPad competitors. We ask the major metrics companies tracking these audiences to share their vision for the what is on tap.