Rebecca McPheters
McPheters & Company CEORebecca McPheters is CEO of McPheters & Company, a boutique consulting and research company founded in 1997. The company works in the areas of strategic planning, research, and accountability metrics – and has been a consistent thought-leader on issues relating to media management and accountability. In 2010, the company launched iMonitor™, which provides global tracking and detailed evaluation of media-related apps. It is used by publishers, ad agencies, and developers to stay on top of trends in this rapidly evolving area and to document app quality and performance. To date iMonitor has evaluated more than 5,000 apps from 65 countries.
Meet Rebecca at:
Guttenberg’s Revenge: Tablets Give Print a Digital Do-Over
Date/Time: 2:45 PM
Two decades of digital media have been tough on the print industry. Time spent with their brands online was a fraction of offline engagement, and they competed directly with TV and Web entities with massive promotional power. Two years ago tablets offered magazines and newspapers a second chance at building a sustainable digital business model. Many have crafted sharp app experiences and even new product lines. But have they gotten the sustained attention of advertisers? What is print media’s plan for making tablet ad environments and business models at least as compelling as they once were in print?
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