The Chicago-based company announced Tuesday that the encyclopedia won't be available in book form for the first time in 244 years.

The Chicago-based company announced Tuesday that the encyclopedia won't be available in book form for the first time in 244 years.

Topics: Alice.com , industry statistics , Leap Day , paid search , PM Digital , Presidents' Day , Rewind Index , search engine marketing , Zappos.com Consumers who clicked through a paid search ad generated 32% more sales for e-retailers during February compared with a year ago, according to the new Rewind Index from search engine marketing ... (more)

It's been a big week for Tap.Me, the mobile advertising platform, as it added both Jeffrey Lapin to its board and $3.2 million in funding to its bank balance.

Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and startups.

It's not just startups that are trying to push what's possible with mobile advertising - the Gap recently completed an ad campaign combining traditional transit ads with geo-fencing technology.

Vampires continue to be a topic of interest with last month's Google SEO results topping 12 million searches.

Topics: Daryl Logullo , e-commerce marketing strategy , e-mail marketing , international marketing , Internet marketing , search engine marketing , Southern Fulfillment Services , web-only Retailers are under more pressure than ever to prove the value of their marketing spend, and convincing your company's chief financial officer to free up funds ... (more)

Hotel commerce, branding, online reputation management, guest feedback, reviews, and customer satisfaction are no longer disconnected or disjunctive focus areas for hoteliers.

"Tapjoy has been an invaluable partner for us," said Sergio A. Bustamante II, Vice President and Executive Producer of Pixofactor Entertainment, whose strategy combat game Gaslight is part of the Tapjoy Android Fund.