• Automotive Sales Changed Forever After 9/11
    Soon after the terrorist attacks, President George W. Bush encouraged Americans to support their country by opening their wallets and supporting the economy. "The country was terrified, war was on the horizon and the last thing the government wanted was for fear to trigger an economic collapse," according to Jalopnik. "To show its commitment to keeping the American economy afloat, General Motors launched it’s 'Keep America Rolling' initiative. It offered 0% financing on almost all GM vehicles (except Cadillacs, the Corvette, the Saturn L100 and the then-new Saturn Vue). According to Tyson Jominy, Vice President of J.D. Power PIN Consulting, ...
  • Consumers Could Be Affected By GM Strike
    Workers at General Motors plants went on strike Sunday at midnight after talks between the automaker and the United Auto Workers union broke down Sunday morning. The automaker built up inventory in case a contract wasn’t reached, so consumers won’t be immediately impacted. But depending on how long the strike goes on, some models will lessen in supply and not all trim levels and options will be available. In other words, it will become difficult for car buyers to get the exact model they want. Of the GM brands, Chevrolet currently has the smallest supply of vehicles. 
  • Mercedes-Benz Enlists Ludacris For Super Bowl
    Actor and rapper Ludacris and Mercedes-Benz announced a Super Bowl collaboration at an Atlanta school. The entertainer, who is from Atlanta, will appear in a 60-second spot for the company's new A-Class vehicle. Two students were presented with tickets to the Super Bowl at the announcement at the middle school known for using music and dance as teaching techniques.