On Oscar night, The New York Times is launching an ad campaign intended to tie its brand to “truth.” As Politico notes: “It’s the paper’s first television brand campaign in a decade, and according to Times' executives, is likely the first time they’ve ever advertised during such a popular primetime TV event.”

Bloomberg explores why Apple has so far failed to mount a competitive TV strategy. “Time and again … Apple engineers have been forced to compromise on Apple's vision of revolutionizing the living room,” it writes, citing sources. “Early on, the Apple TV was going to replace the clunky set-top boxes from the cable companies and stream live television. It never happened.”

Apple just brought on Timothy Twerdahl to head up product marketing for Apple TV. Formerly head of Amazon’s Fire TV efforts, the hire is a big win for Apple. Moreover, “The moves suggest a renewed focus on the Apple TV and on providing more content for the device, an effort that has been stalled in the past by failed negotiations,” Bloomberg writes. Presently, “Apple TV represents a slice of the company’s ‘other products,’ revenue category.”