• WWD, Thursday, March 5, 2009 10 AM

The Wall Street Journal's quarterly lifestyle magazine WSJ., was slated to go monthly this year. But a big decline in advertising means those plans are being put on hold. Nonetheless, publisher Ellen Asmodeo-Giglio insists that the magazine remains "a priority" to owner Rupert Murdoch and that it has brought in new advertisers that are often bundled with newspaper and digital buys at the Journal.

In the national edition of the fashion-themed March issue of WSJ. there are 27 ad pages out of 92 total pages. By contrast, September's premiere issue had 51 ad pages out of a total of 104. The March issue, unlike the first two issues, is saddle-stitched rather than perfect-bound.

The current issue features a cover story about Bernard Arnault, chief of LVMH Moët Hennessy Louis Vuitton. He's the kind of cover subject that would be hard to access if were not for the Journal's hard news resources. At the same time, glossy magazine photography gives the story a high-end lifestyle cast.

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