- BNet, Friday, March 27, 2009 9:15 AM
Nielsen Co. is adopting a new payment schedule for its suppliers around the world, a move that suggests the company might be facing a cash crunch. According to the new plan, suppliers can either
wait 75 days for payments, or get their money in 15 days at a 3% discount. Nielsen previously paid many of its suppliers within 30 days.
Nielsen is not the only company in the marketing
and ad sector seeking to delay vendor payments. Omnicom recently told commercial TV producers they would have to wait until the client paid the agency before the agency paid the producer.
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