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New 'Esquire' Cover Stunt: A Flip Book

The cover of the May issue of Esquire, on sale April 10, will be perforated to split into a flip book that lets readers mix and match the facial features of President Barack Obama, George Clooney and Justin Timberlake. The inside front covers and following page belong to ads for the History Channel's new series "Life After People."

The cover innovation comes from top editor David Granger, who is determined to push the boundaries of print. Esquire's October issue came with a battery-powered cover that blinked and flashed. The February issue had a flap on the cover with an ad inside.

Covers loom large for all magazines, and for Esquire in particular. Back in the 1960s, the Hearst-owned magazine published a run of striking covers by George Lois.



Read the whole story at Advertising Age »

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