Days after parent The New York Times Co. threatened to shut down
The Boston Globe, the newspaper is launching a branding and subscription campaign. New ads use "One Story" as their tagline
and focus on the
Globe's photography and range of storytelling.
TV spots will run on NESN, a sports network partly owned by the Times Co., during Boston Red Sox games. More than
two dozen print ads will also run in the
Globe and the free-distribution commuter daily
Metro.
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