• Folio, Wednesday, April 15, 2009 9:30 AM

Ad pages in consumer magazines fell about 26%, while ad revenue declined about 20% in the first quarter of 2009, per the Publishers Information Bureau. This news comes one week after the Business Information Network reported that ad pages for b-to-b magazines fell 27% and revenue dropped 21% in January 2009 compared to January 2008.

Some of the largest drops among consumer magazines came from Conde Nast's Portfolio (down about 61% in pages) and Country Home (down 65% in pages). A majority of the magazines tracked posted double digit declines in both pages and revenue.

A few lucky titles beat the odds and saw significant ad page gains. They include Muscle + Fitness (up about 19%) National Journal (up 42%) and OK! (up about 22%) In an interesting twist, Sports Illustrated fell 28% in pages, but SI for Kids jumped about 30%, per PIB.

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