• The Associated Press, Wednesday, May 27, 2009 9:45 AM

The Web edition of a recent cover story from Fortune took an experimental turn. The piece dispensed advice on finding a job during a recession. But unlike print, it had a soundtrack, a troupe of improv actors from Chicago and about 4,000 fewer words than a standard feature. Readers flipped through nine pages that told the story with a mix of text, photo-illustrations, interactive graphics and video clips.

Fortune had help on the story from a young upstart, Flyp Media, which hopes to make such projects its stock and trade. Another example: In April, Fortune published an investigation on Bernard Madoff's Ponzi scheme in a standard online format. Adjacent was Flyp's version of the story, which opened on a large portrait of Madoff's face, winking at the audience as headlines gradually materialized alongside. The second page featured a video introduction, similar to a TV news segment. The Flyp version ended with a quiz resembling a video game on the history of financial hucksters.

Fortune editors are pleased enough with the work to let Flyp choose what it wants to work on from a list of upcoming stories. "If you're wondering what the future of Fortune.com looks like, it may be something like this," says executive editor Steve Koepp.

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