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'Fortune' Offers Media's Future

The Web edition of a recent cover story from Fortune took an experimental turn. The piece dispensed advice on finding a job during a recession. But unlike print, it had a soundtrack, a troupe of improv actors from Chicago and about 4,000 fewer words than a standard feature. Readers flipped through nine pages that told the story with a mix of text, photo-illustrations, interactive graphics and video clips.

Fortune had help on the story from a young upstart, Flyp Media, which hopes to make such projects its stock and trade. Another example: In April, Fortune published an investigation on Bernard Madoff's Ponzi scheme in a standard online format. Adjacent was Flyp's version of the story, which opened on a large portrait of Madoff's face, winking at the audience as headlines gradually materialized alongside. The second page featured a video introduction, similar to a TV news segment. The Flyp version ended with a quiz resembling a video game on the history of financial hucksters.

Fortune editors are pleased enough with the work to let Flyp choose what it wants to work on from a list of upcoming stories. "If you're wondering what the future of looks like, it may be something like this," says executive editor Steve Koepp.



Read the whole story at The Associated Press »

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