• Mediaweek, Monday, June 29, 2009 10:15 AM

Hachette Filipacchi Media will combine sales of Car and Driver and Road & Track with Jumpstart, the company's vertical online ad network. The pubs will be sold by a single sales force paid on their total revenue haul, cross-platform.

Steve Wilhite is the CEO for the new group, John Driscoll, is senior vice president, Chief Brand Officer. Driscoll said the changes formalize efforts to cross-sell the print titles and their Web sites with Jumpstart's network of sites like Consumer Guide and Vehix. Car ads are down 47.5% in print in 1Q, per Publishers Information Bureau.

Through July, Car and Driver's ad pages fell 20.7 percent to 451, per the Mediaweek Monitor (rival pub Automobile was down 34.1 percent, to 289). "Things have been paralyzed a little bit with what's been going on in Detroit," Driscoll said.

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