• Mediaweek, Tuesday, June 30, 2009 10:57 PM

Less than a year after being named editor of O, the Oprah Magazine, Susan Reed is out. The Hearst magazine is replacing her with Susan Casey, effective July 20. Hearst says Reed "decided to leave the magazine to pursue other opportunities."

During her Time Inc. tenure, Casey served as overall development editor and editor of Sports Illustrated Women. Earlier in her career, she was creative director of Outside.

Following a successful run, the 9-year-old O has struggled on the newsstand lately. In the second half of 2008, its total paid circulation declined 1.7% to 2.4 million, with single copy sales down 25.2% to 625,961. On the ad front, pages are down 30.7% to 694 this year, including the July issue.

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