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Spider-Man Web of Ads Unravels (New York Times)

  • , Friday, May 7, 2004 12 AM
Columbia Pictures and Major League Baseball retreated yesterday from a plan announced on Wednesday to place the "Spider-Man 2" name and design on bases during interleague games from June 11 to 13. Baseball said it had signed on to the marketing alliance with Columbia to reach more young fans.

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