• Forbes, Tuesday, August 18, 2009 9:52 PM

Detroit Mayor Dave Bing is in talks with Time Inc. executives to work together on a year-long flood of stories about the re-invention of Detroit. Time's "reinvention bureau" will operate from a 95-year-old home, recently purchased by the company, in Detroit's historic West Village neighborhood.

Time Inc. writers and editors will live in the house for a year, blogging and writing about rebuilding Detroit. The articles will appear in Time-owned publications in business, sports, real estate and in shelter magazines such as Real Simple and Coastal Living. The first story will be about Mayor Bing and will appear in one of the Fortune Group's magazines, say insiders.

Advertisers are being encouraged to make a group buy across various Time titles running the reinvention coverage. But apparently it's been slow going. The car companies, for instance, are said to be holding out in hopes of getting bonus ad pages.

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