• Advertising Age, Wednesday, September 9, 2009 11:13 PM

Candace Bushnell, author of "Sex and the City" debuts her first Web series this week, with an all-star cast and content partners that belie its small budget. "The Broadroom" is a four-part Web series created in partnership with Meredith's More magazine and Co.Op TV, and is sponsored by Maybelline lipstick. The first episode premiered yesterday.

For Meredith, "The Broadroom" represents the publishing company's first foray into scripted Web content, following ventures into video on-demand for Better Homes and Garden and Parents. After successful ventures into video content, Nancy Weber, senior vice president -chief marketing officer of Meredith's National Media Group, said the company was eager to dip its toes in the Web sitcom waters.

Lesley Jane Seymour, More's editor in chief, points to recent data that shows women over the age of 35 -- the 55-plus demo in particular -- are among the fastest-growing and biggest users of the Web, not to mention the recession's most active consumers.

Read the whole story at Advertising Age »