- Adweek, Wednesday, October 7, 2009 12 AM
Keeping up with changes in digital technology remains a constant struggle for growing radio and TV station Web sites. Only 38% of news directors say their stations are on top of new technology,
according to a survey by the Radio and Television News Directors Association with Hofstra University.
Other findings: both TV and radio stations find that their Web site audiences
are most interested in local news and weather. Compared with last year, TV Web sites are now using more live newscasts and audio streaming and fewer recorded newscasts. Radio stations say their
sites have more pictures, audio, streaming, video clips and podcasts than before.
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