• Advertising Age, Tuesday, October 13, 2009 10:07 PM

For nearly a decade, USA Today has held the title of the biggest newspaper in the U.S. Not anymore. New info from the Audit Bureau of Circulations will show The Wall Street Journal has average paid circulation of 2.02 million copies over the six months ending in September, up from 2.01 million in the period a year earlier.

That will handily topple circulation champion USA Today, which is reporting an average paid circulation of 1.88 million, down from nearly 2.3 million. The decline is due to a cover-price hike and declining occupancy at hotels where the paper is handed out to guests.

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