R. J. Reynolds Tobacco has begun selling Camel cigarettes by harking back to the Prohibition era, with a "Roaring 2000's" tour that will include "speakeasy events" this summer around the country. By
contrast, Brown & Williamson is test-marketing its Advance brand of cigarettes in Phoenix with a blunt appeal to health-conscious smokers: "Great taste - less toxins."
Read the whole story at The New York Times, July 7, 2004
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