• Mediaweek, Tuesday, November 3, 2009 10:24 PM

Bloomberg intends to make BusinessWeek bigger, glossier and more international. Chief content officer Norman Pearlstine promised his staff Nov. 3 that Bloomberg would double the story count and expand its global coverage.

As for the Web, Bloomberg plans to keep most of the magazine's content free, but will charge users roughly $100 a year for access to a deep specialized content area. The changes would move BusinessWeek in the direction of The Economist, for which Pearlstine has expressed admiration and which is envied for its high subscription price, robust circulation growth and strong advertiser appeal.

Pearlstine also said he expects to have a new editor on board by Dec. 1 and that Bloomberg's and BusinessWeek's ad sales staffs would remain separate.

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