• New York Post, Monday, November 9, 2009 10:19 PM

At a time when cuts are digging deep at Condé Nast in the U.S., the company is looking to China. Executives say the success of Condé magazines in China, which include Vogue, Self, Modern Bride and GQ, have boosted the company's global circulation over the past five years.

On the downside: the pace of the expansion will likely be slowed by the need for approval from China's central government for each title it adds. And so far, there's not a lot of money to be made. "We are looking at five to 10 years down the road" before becoming profitable, says Cao Wei Ming, managing director of Condé Nast China.

Publishers aren't the only U.S. companies stalking China's free-spending middle class in a bid to offset the stagnation at home. Retail chains (read: advertisers), including Walmart, Best Buy and Calvin Klein, have opened hundreds of stores on the Chinese mainland lately.

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