Discovery Communications is launching a new Web site dedicated to reporting science and technology news. The news site will focus on archaeological discoveries and fresh theories about the
workings of theuniverse, just as Discovery's television shows sometimes cover the latest scientific findings around the globe.
As mainstream news publications trim their budgets and cut
back on science and technology news, the new Discovery site will seek to fill that gap. The site's reporting will also be the central attraction of a new 99-cent iPhone application launched by the
company. The Discovery News app became available at the iTunes store on Monday.
The Discovery Channel's main Web site has featured news reports for more than a decade. After finding that
original reporting was one of the site's most popular features, the company decided to construct a dedicated news site. Advertisers on the new site include Toyota, Lexus, Columbia Sportswear and
Discovery's own line of retail stores.
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