- BtoB, Tuesday, March 2, 2010 10:44 PM
Bloomberg BusinessWeek has kicked off an ad campaign promising it will "reinvent the business magazine." The campaign debuted in
Advertising Age, in conjunction with the 4As conference taking
place in San Francisco. The campaign includes print and online insertions in other media brands. The ad offers a free copy of the "first issue" of this reinvented magazine, which hits newsstands April
23.
The campaign was created in-house and by John Kenney + Partners. Carl Fischer, head of global marketing and communications for BusinessWeek said it is much more than a new
design, adding there will be more stories, pages and global focus. Bloomberg acquired the former McGraw-Hill pub in December.
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