• Click Z, Wednesday, March 10, 2010 11:29 PM

Searches for major U.S. broadcast news brands -- CNN, ABC, MSNBC, Fox, BBC -- fell across the board in February, according to data from Experian Hitwise. Each of the top 10 brands in the Broadcast Media category experienced loss of share compared with the previous month, and even generic searches for "news" dipped from 0.75 percent of searches in the category to 0.57 percent over the course of the month.

In non-media categories, Toyota's recall troubles continued to dominate the automotive category, accounting for a large portion of automotive-related searches for the second month running. Hitwise, a subsidiary of Experian, monitors more than 25 million Internet users, including 10 million in the United States.

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