- Adweek, Friday, June 4, 2010 12:05 AM
MTV Networks wants to establish its Web properties as the go-to outlets for fans to track their favorite artists' social media activities. The company today will introduce channels on MTV.com, VH1.com
and CMT.com under the brand "Posted." MTV has signed AT&T as the official Posted sponsor, and is using the launch to debut a new custom ad unit.
It kicks off with "American Idol"
rocker Adam Lambert as the focus of Posted.VH1.com; LeAnn Rimes is featured on Posted.CMT; and the band All Time Low will be showcased on Posted.MTV.com. "There is this outpouring of social media
activity in the music world, but it hasn't been filtered in one place," said Dermot McCormack, executive vice president, MTV Networks Music & Logo.
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