Starbucks Inc., hoping to leverage its recent decision to offer free Wi-Fi at its stores, is working with Yahoo Inc. to create a Web site that would be customized for each location. In addition to
The New York Times, USA Today, Yahoo and Zagat, Starbucks announced that publisher Rodale, Nickelodeon's Nick Jr. Boost and online charity DonorsChoose.org will also be contributing content
providers for its Starbucks Digital Network. The site is expected to go live this fall.
Customers who access the Internet at Starbucks will encounter the site first before they can surf the
web. Starbucks began offering unlimited, free Internet access last month at all 6,800 U.S. company-operated stores. If customers opt to stay on Starbucks' home page, they'll have access to things such
as free iTunes downloads and content on paid sites such as
The Wall Street Journal.
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