Chairman and publisher of
The New York Times, Arthur Sulzberger Jr, stressed the need to take risks and not be afraid of failure in the quest to find a business model that can adequately
support high quality journalism. The newspaper is due to introduce a metered paywall in early 2011. Readers will be allowed to access a certain number of articles free each month, then will be asked
to pay. "This has the benefit of allowing our millions of readers who come to us through search engine to still find our content," Sulzberger specified, while those who use the site heavily will be
charged.
He confirmed that the paper will work with Google to implement First Click Free, stressing that "we want to ensure that NYTimes.com continues to be part of the open Web ecosystem."
Sultzberger is still hammering out key pay strategy details on pricing. To push its cross-platform efforts, the NYT recently developed a tighter level of integration with Facebook.
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