Washington Post readers in the D.C.-metro area probably noticed a Capital One-sponsored advertisement wrapped around Sunday's paper. The removable wrap, which covered half the front page and
all of the back page, was an advertising first for the newspaper. But there's another first coming this Sunday:
The Post will run a display ad on the bottom of the actual front page.
The practice is not new to the newspaper industry; it is new to WaPo. Given the economic climate, several major newspapers now run front-page display ads, including The Wall Street
Journal, Los Angeles Times and The New York Times -- with the latter starting to run front-page ads just last year.
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