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'Time' Redesigns 'The Page'

The New York Times, Monday, October 4, 2010 11:45 PM

Time on Monday unveiled a redesigned version of "The Page," the political hub spear-headed by Mark Halperin. Seeking to distinguish itself in a crowded political news environment, Time said the Web site would increase the number of videos and interviews it posted. The redesign also highlights "Halperin's Take," short assessments of politics by Halperin, the magazines senior political analyst. He sees The Page now as a hybrid of a TV channel and a Web site, given the increase in video.

"The Page" stood out during the 2008 election for aggregating political news around the clock and for attracting an influential audiences of strategists and journalists. Back then, The New York Times said The Page "may be the mainstream media's closest thing" to The Drudge Report, with 24-hour updates and the no-frills design. Since then, many other sites have borrowed elements of The Page, and the political Web has only become more competitive.

Read the whole story at The New York Times »

magazines, politics

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