• Smart Money, Tuesday, November 2, 2010 10:28 PM

News Corp. has obtained a minority stake in The Rubicon Project, a Web advertising firm, in exchange for its online ad group Fox Audience Network. Rubicon also announced an $18 million round of funding, putting the total raised by the company at $60 million. Besides News Corp., the latest investors include Peacock Equity, the venture arm of media giant NBC Universal. It had previously provided funding.

Rubicon, which helps online publishers maximize their ad revenue, also announced it became profitable last month, sooner than expected. It added that without any impacts from the Fox Audience Network deal, revenue this year will top $100 million.

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